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When UGG asked us to launch the Adirondack 3 in Toronto, we knew we had to place it at the apex of fashion and function. To pull it off, we partnered with leading North American retailer, Nordstrom, and issued our own extreme cold alert.

The UGG Polar Vortex allowed us to show off not just the functionality of the boot but how to style it for Toronto winter, while selling hundreds of Adirondacks to not-quite-ready-for-winter-yet consumers.

All we needed was:

• One, classy cold weather alert
• Three superiorly styled human mannequins
• Custom ice-blocks for them to stand on 
• A bougie hand care bar  
• A few hundred, dry ice infused mock-tails








HEY KELLY OH • TORONTO, ONTARIO • CANADA
Running on Cargo