In Ohio State they say keeping a buckeye in your pocket will bring you good luck. When launching Miami Valley Gaming, we owned it, hard. And put one in everybodys pocket before the launch.
This campaign won a Silver Cassie for success on a global stage.
Creative Direction: Dan Couto, Mike Vinakmens
Director: Craig Brownrigg
After the initial spot aired we created a series vignettes from the casino floor.