Footlocker asked us to develop an ownable creative platform to launch (or relaunch?) their Classic line up throughout the spring season: Vans, Adidas, Converse + Nike
Every shoe has a story to tell. Some of those stories are legendary.
#LegendsAreWorn
All silhouettes in the classic collection have their own rich history, so we told the tale of each sneaker from the feet up through the lens of Instagram royalty—taking a candid look back at it’s cultural impact and why it inspires those who wear it to leave their own story behind.
We did this through a series of content pieces. One hero piece and individual stories/shots for each sku.
Vimeo