To do this, we spent some time interviewing and collaborating with some of our favourite Canadian tattoo artists, including my friend Yi Stropky . We talked about the creative process, what it’s like to be the forefront of tattoo culture, made some art and had an all-around nice time. Each artist then created one piece that visually represented their idea of the modern frontier.
Our campaign rolled out nationally on IGTV and YouTube before we brought each piece to life at an exclusive event. Each design was displayed in a way that amplifed the artists personal style and hundreds of custom pieces were auctioned off on differerent materials: jean jackets, leather bar aprons, stickers, leather bike seats and framed prints.
BULLEIT x Yi Stropky from Kelly Oh on Vimeo.
“Seeing Bulleits” custom artwork done by Yi Stropky
“The Beetle” custom artwork done by Alanna Mule - Bellwoods tattoo
“Swallow” custom artwork by Diana Li